Quotes that are rushed, underquoted and wrong
Rushed out to beat the competition, the quote misses the flight of stairs, the long carry or the heavy fridge. You underquote, and wear the difference on the day.
NewNow taking founding partners
Stop losing money onrushed, underquoted jobs. quotes you never find time to send. late, partial or unpaid invoices. payments you forgot to chase. calls you can't answer.
Reframer is building an agent for Australian service businesses that does the whole quote: it asks every question your job needs, builds the quote for you to approve, locks in the deposit, sends friendly check-ins when payment runs late, and can arrange payment plans to keep cashflow moving.
Based in Australia. Built for Australian service businesses.
AI assistant for [Your business]
After hours, 8:42pm
Hi, can I get a quote to move a 2 bedroom unit from Sandy Bay to Glenorchy?
Hi, I'm the AI assistant for [Your business]. Happy to help. House or flat, and roughly how many boxes and big items?
Flat, 14 stairs. About 30 boxes, a fridge and a queen bed.
Thanks. Any pets? And how far is the truck parking from your door?
No pets. Parking is about 40m away.
Could you send a few photos of the big items? Then I'll put your quote together.
Draft quote for your approval
2 bed flat, Sandy Bay to Glenorchy14 stairs, 40m carry, no petsAbout 30 boxes, fridge, queen bed, 4 photosCrew and hours: [your rate card]Deposit to confirm: [your deposit]
Where the money leaks
Four places service businesses lose the most money.
- 1EnquiryMissed call
- 2QuoteRushed and wrong
- 3SentNever sent
- 4Job donePaid late or not at all
- ✓Paid
Quotes that never get sent because you run out of time
A proper quote needs a dozen answers. By the time you've rung back, the customer has booked someone else. Or you're too time poor to quote at all, and it never goes out.
Finished the job, but late, partial or no payment
No deposit taken, the invoice sits, and chasing it feels awkward. Some money now beats none later.
Unavailable to answer, and slow to get back to the client by call, email or text
You can't pick up the phone up a ladder or under a car, and enquiries arrive at night and on weekends. The first business to reply often wins.
9.2%
of calls to small and medium businesses went unanswered, rising to 17.9% in flooring and 17.6% in roofing.
AIIMS Group, Australian SME Lead Response Report, 2026. Based on the agency's own client data (more than 207,000 calls).
69.3%
of those calls came from first-time callers. New customers, not regulars.
Same study.
Nearly 7x
Businesses that responded to a lead within an hour were nearly 7 times as likely to qualify it.
Harvard Business Review, 2011.
Check your phone. How many missed calls did you have last week?
Intelligent quoting
Not an answering service. An agent that asks all the hard questions, so you stop losing money on quotes.
A removalist can't price a job without a dozen answers. Most AI receptionists take a message and leave you to ring back. Reframer asks the lot, in a sensible order, chases the photos, and hands you a quote that's ready to approve.
For removalists, it asks
- What date and time?
- How many boxes?
- Fridge or big appliances?
- House or flat?
- Stairs or a lift?
- Any pets?
- Is there a driveway?
- How far is the truck parking from the door?
- Can you send photos of the big items?
Every answer goes into the job spec, so the quote reflects the real job, not a rushed guess. Same idea for every trade: the questions change, and you approve the result in one tap.
What lands on your phone
- Job:
- 2 bed flat, Sandy Bay to Glenorchy
- When:
- Saturday, 8am start
- Access:
- 14 stairs, 40m carry, driveway, no pets
- Load:
- about 30 boxes, fridge, queen bed
- Photos:
- 4 received
- Quote:
- [your rate card]
- Deposit to confirm:
- [your deposit]
Getting paid
Get some money in, even when the customer is slow.
Missing deposits and late invoices cost more than most owners admit. The agent keeps it low key. A quick check-in from a mate, not a letter from the finance department.
- Deposit first. The quote comes with a secure deposit link, so the job is locked in.
- Payment plans, negotiated for you. Can't pay it all at once? The agent works out a plan with the customer inside limits you set: a minimum up front, a number of instalments, a final date. Better some money than none.
- Overdue invoices, chased politely. The agent follows up until it's sorted, so you don't have to make the awkward call.
- Casual, friendly texts. Short, polite, and in your voice.
- Pay any time. Customers can pay by text link, or ring the agent and get the link sent straight to their phone. Even at 9pm on a Sunday. No office hours needed.
Follow-up stays within the ACCC and ASIC guideline on contact hours and frequency.
[Your business]
Concept example, Sunday 7:15pm
Hey Sam, quick check-in. Thanks again for Saturday! The invoice is still open. Here's the link if you want to sort it tonight: [pay link]
Can I pay Friday?
No worries. Want to do $300 now and the rest on Friday? Same link: [pay link]. Reply STOP to opt out.
Yep, doing it now
How it works
From first message to approved quote, and paid.
Step 1: A call or text comes in, after hours or when you're busy.
Step 2: The agent asks every question the job needs: access, size, dates, extras.
Step 3: It asks for photos where they help, then builds a job spec and a draft quote from the answers.
Step 4: You approve, edit or reject the quote from your phone. Nothing goes out without your OK.
Step 5: The customer confirms and pays a deposit by secure link, or splits it if they need to.
Step 6: If payment runs late, the agent sends a friendly check-in text, day or night, with a pay link.
Step 7: If it can't help, it hands over to you with the details already written down.
Built from your documents, price lists and the way you already do things.
What's live and what's coming
Build status, feature by feature.
Voice roleplay training for your staff, built from your documents
Live nowIntelligent quoting by SMS and voice: trade-specific questions, photos, a job spec and a draft quote for owner approval
In development, first release for founding partnersDeposits, part payments and friendly payment follow-up
PlannedEach label shows where a feature is today. Planned means it isn't built yet. More is coming, and founding partners help decide what comes first.
Built for your business
The agent asks what your business actually needs to know.
Trades and home services
Automotive and maintenance
- Which vehicle?
- What symptoms are you seeing?
- Which booking times suit?
Carpet cleaners
- How many rooms?
- Any pets in the home?
- Any staining, and what kind? Photos help.
- Does furniture need moving?
Cleaners
- How big is the property?
- One-off or regular?
- Any extras, like ovens or windows?
- When is access available?
Handymen and trades
- What's the job?
- Can you send a photo?
- How is access to the site?
- How urgent is it?
Landscaping and property
- How big is the area?
- Which materials?
- Is there green waste to remove?
- Can a truck reach the site?
Removalists
- What date and time?
- House or flat? Stairs or a lift?
- How many boxes? Fridge or big items?
- Pets? Driveway? How far is the parking?
- Can you send photos?
Health and wellbeing
Doctors and GPs
- Standard consult, long consult or a health care plan visit?
- First visit, or an existing patient?
- In person or telehealth?
- Which doctor, or first available?
- New patient forms done? The agent chases them.
Physios and chiros
- What's the injury, and when did it happen?
- First visit or a follow-up?
- Referral, claim or WorkCover details?
- Which practitioner and what time?
- Intake forms done? The agent chases them.
Psychologists and counsellors
- First session or returning?
- Mental health care plan or private?
- In person or telehealth?
- Preferred day and time?
- Intake forms sent, and chased until they are done.
Booking, intake and form chasing only. The agent never gives medical advice, and urgent or crisis calls go straight to a person.
Hospitality and beauty
Beauty and wellness
- Which treatment?
- First visit, and any skin sensitivities?
- Preferred therapist and time?
- Deposit and cancellation terms, confirmed by text.
Hairdressers and barbers
- Cut, colour or treatment?
- Colour history, and has a patch test been done?
- Preferred stylist and time?
- Hair length? Send a photo of the look you want.
- Deposit for colour bookings, taken by link.
Restaurants and cafes
- How many people, and what time?
- Any allergies or dietary needs?
- Birthday, function or a big group?
- Deposit for large bookings, taken by link.
- High chair or an outdoor table?
Professional services
Accountants and bookkeepers
- Individual, business or both?
- New client or existing?
- Which year or period?
- Documents still outstanding, chased until they arrive.
- Booked with the right person.
Mortgage brokers and conveyancers
- Buying, selling or refinancing?
- First home buyer?
- Which documents are needed? Chased until done.
- Preferred contact time?
Property managers
- What is the maintenance issue, and where?
- Urgent, or can it wait?
- Can you send a photo?
- When can the tenant give access?
- Quote sent to the owner for approval.
Enquiry, intake and document chasing only. No financial or legal advice, and sensitive details are handled with care.
Also a good fit
- Air-con
- Blinds and curtains
- Brows and lashes
- Builders and renovators
- Caravan and boat servicing
- Caterers
- Concreters
- Dentists
- Detailers
- Dog groomers
- Driving instructors
- Electricians
- Equipment hire
- Fencers
- Flooring
- Function venues
- Garage doors
- Insurance brokers
- Locksmiths
- Massage
- Mechanics
- Migration agents
- Music teachers
- Nails
- NDIS providers
- Optometrists
- Osteos
- Painters
- Panel beaters
- Personal trainers
- Pest control
- Photographers
- Plasterers
- Plumbers
- Podiatrists
- Pool services
- Roofers
- Skip bins
- Solar installers
- Solicitors
- Speech and OT
- Tattoo studios
- Tilers
- Tree lopping
- Tutors
- Tyre shops
- Vets
- Wedding and event suppliers
- Windows
- Yoga studios
Your business not listed? That's the point. We build it around your questions.
Finance, insurance, legal, real estate, tutors, trainers or anything else? Enquiry triage, appointment booking and document checklists. Talk to us.
Founding Partner Program
I'll build your voice agent at no cost. You pay the monthly plan once it's live.
I'm working with a small group of Australian service businesses, 5 spots per round, to shape the product.
What you get
- The custom build is normally A$1,000 to A$2,500, depending on your business. Founding partners pay nothing for it.
- You don't pay anything until your agent is live on your number.
- Your founding price is locked for 12 months.
- A direct line to me, and early access to each release.
What partners commit to
- A 3-month minimum once live, then month to month with 30 days' notice.
- A setup interview, plus your documents, price list and common questions.
- A short feedback call every two weeks, and approving quotes during the pilot.
- A testimonial or case study, only if it works for you and you're happy to.
Plans
Pick the plan that fits how you work.
All prices in A$, ex GST. Founding partners start with what's live and get new features as they're released, at no extra cost.
Answer
A$199/ month
Up to 100 calls a month
- Call answering and message taking
- Lead qualification and transcripts
- Trained on your business
- SMS summary after each call
Recommended for quoting
Quote & Book
A$349/ month
Up to 200 calls a month
- Call answering and message taking
- Lead qualification and transcripts
- Trained on your business
- SMS summary after each call
- SMS quoting with owner approvalNew
- Appointment bookingNew
- Call transfers and team membersNew
Full Workflow
A$549/ month
Up to 350 calls a month
- Call answering and message taking
- Lead qualification and transcripts
- Trained on your business
- SMS summary after each call
- SMS quoting with owner approval
- Appointment booking
- Call transfers and team members
- Deposit and payment linksNew
- Payment reminders and overdue follow-upNew
- Integrations and priority supportNew
Extra calls A$1.50 each. Setup is normally A$1,000 to A$2,500 depending on the build, and is waived for founding partners (3-month minimum once live, founding price locked for 12 months). A call means one conversation with one customer, by voice or text, within 24 hours. Some features in these plans are in development, see the status table on the Voice Agents page.
Frequently Asked Questions
Listen to the demo and judge for yourself. It introduces itself as an AI assistant, so no one is misled.
You approve quotes before they go out. It's set up to hand over when it's unsure, and you can review every conversation.
They can. The agent offers a callback or passes to you, with the details already captured.
You set the rules. Urgent enquiries go straight to you by call or text.
An AI receptionist takes a message. Reframer does the quote: it gathers the detail your trade needs, builds the job spec, and asks for the deposit. Then it follows up on payment in a friendly way.
Training is live. Voice agents are in development, and founding partners get the first release.
That is planned, and not built yet. The idea is a casual check-in, not a demand, with a pay link and the option to split the amount inside limits you set. Follow-up will stay within the ACCC and ASIC guideline on contact hours and frequency.
Trust and compliance, in plain words
- Calls are announced as recorded, and customers can ask for a person instead.
- Texts follow the Spam Act: your business is identified, and customers can reply STOP to opt out.
- Payments go through a secure payment provider. We never see or store card numbers.
- Planned payment follow-up will follow the ACCC and ASIC guideline: no more than 3 calls a week or 10 a month, polite, within set hours.
- Your data stays yours. Where it is stored and processed will be stated plainly before you sign.
Want a voice agent built for your business?
Based in Australia. Built for Australian service businesses.